Potential Evaluation

Potential Evaluation

Market potential analysis based on:

  • Patient pathway and current market trend
  • IMS data analysis
  • Learning curve needed with innovation adoption
  • Different purchasing behaviors depending on the country and the people

Market Access Strategy

  • Analyze the current market needs and decide on the most appropriate business model.
  • Identify different market segments per country and create a specific strategy for each segment to ensure successful positioning, competitive pricing, and efficient promotion.
  • Establish a strong channel of influence on decision-makers and reimbursement parties through key opinion leaders.
  • Decide on the pricing strategy based on the competitive advantage of the product market dynamics, and competition.
  • Prepare the regulatory and the reimbursement plan to ensure availability, affordability, and successful adoption of the product.

Business Case

  • Build forecast per country and per region based on the market potential and registration timelines.
  • Ensure the proper assumption of the needed expenses (regulatory, commercial, marketing, and back office requirement).
  • Gather information in a well-defined P & L.

Build Up

  • Decide on the distributor’s selection criteria based on the therapeutic area and geographical coverage, expertise, and structure needed.
  • Shortlist of potential distributors/local partners in each country.
  • Agree on the forecast and negotiate contracts.